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David Phillips | |
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List Price: £21.99
Our Price: £10.79
Author:
Gemma Pitcher, David Andrew, Kate Armstrong, James Bainbridge, Tim Bewer, Nana Luckham, Vesna Maric, Harriet Martin, Matt Phillips, Nick Ray
By Lonely Planet Publications
 aka the Bible, 2006-08-06
Objectively, this is the most hardcore guidebook in the world. Covering nearly 50 countries, a dozen war zones, a thousand languages - it's Africa in 1000 pages.
This will give you the very basics: how to get to/from a country, lots of details on crossing borders overland, transport options, basic accomodation and eating solutions. Think of it as a normal Lonely Planet guide but covering only the highlights, with far fewer maps (only capitals) and much less history and background.
It's not perfect, of course, but if you're covering large swathes of the continent than it's by far your best option. Some people may be better off with a Southern/East Africa guide (from LP or others), but if your backpack can't accomodate multiple guidebooks, this is the one for you.
have fun on the trip.
List Price: £15.00
Our Price: £12.72
Author:
Olivier Picard, Laetitia Tighlit, Sami Tighlit, David Phillips
By ISC Medical
This book beats them all., 2010-03-10
Very good and spot on revision/preparation material for the UKCAT. Be prepared to be challenged, but also be prepared to learn a lot. This book teaches you lots of techniques that you can use to save time at the exam in all the subtests, so, since time will be your biggest nightmare on the day, it is an extremely valuable tool. Lots of practice questions at all levels of difficulties. The verbal reasoning section is particularly good.
List Price: £20.99
Our Price: £16.51
Author:
Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
By Wharton School Publishing
Whatever is most important can, indeed must be measured...accurately and consistently., 2007-05-09
Obviously, it is highly desirable to measure what matters and that is especially true of marketing initiatives. Here's the challenge which many (most?) readers will face after they finish reading this volume: Which metrics are the most appropriate for their specific organization? Co-authors Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein offer 50+ and in an ideal business world, every executive can - and will - master all of them. That is possible but highly unlikely. Fortunately, the authors offer a wealth of information and observations that can guide and inform the selection of those metrics that will enable executives to "gather and analyze basic market data, measure the core factors that drive their business models, analyze the profitability of individual customer accounts, and optimize resource allocation among increasingly fragmented media.
To the authors' substantial credit, they make effective use of a number of reader-friendly devices which enliven what would be an otherwise dull textbook and they do without compromising the integrity of research-driven insights which so many books on marketing lack. These devices include definitions, formulas, and brief descriptions of various metrics. They also include within individual chapters several sections, such as "Construction" (e.g. metrics issues concerning their formulation, application, interpretation, and strategic ramifications), "Data Sources, "Complications, and Cautions" (i.e. an analysis of the limitations of the metrics under consideration, and their potential inadequacies once executed), and "Related Metrics and Concepts" (briefly surveyed). This is by no means an "easy read" but will generously reward those who absorb and digest its material with appropriate rigor.
Although I believe this volume can be of substantial value to executives in almost all organizations (regardless of size or nature), I think it will be of greatest benefit to those - probably in larger companies -- who have an urgent need for accurate and consistent measurement of, for example, the dynamics behind their market share; the profitability of producing, pricing, selling, distributing, and servicing what they offer; and the ROI of marketing initiatives within the framework of enterprise financial metrics.
Those who share my high regard for this volume are urged to check out Enterprise Architecture As Strategy: Creating a Foundation for Business Execution by Jeanne W. Ross, Peter Weill, and David Robertson as well as Ram Charan's Know-How: The 8 Skills That Separate People Who Perform from Those Who Don't, Lynda Gratton's Hot Spots: Why Some Teams, Workplaces, and Organizations Buzz with Energy - And Others Don't, Robert J. Herbold's Seduced by Success: How the Best Companies Survive the 9 Traps of Winning, Jack Alexander's Performance Dashboards and Analysis for Value Creation, and Michael Useem's The Go Point: When It's Time to Decide--Knowing What to Do and When to Do It.
List Price: £9.99
Our Price: £7.49
Author:
David Phillips
By Hay House UK
An excellent book by a dedicated author, 2008-08-06
Of course some may find Numerology a little dificult to master, and to get the most out of David Phillips excellent book it helps if one's IQ is above 70 the "Educably Mentally Retarded" level.
Having used this book for the past two years I can state categorically that the information provided and insights contained are of a very high standard. They have proved to be of great value to both myself and many clients. I therefore have no hesitation in recommending it to those seriously interested in the subject.
Numero Ono
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