Moore suggests remedies for the problems that can help businesses meet their long-term goals. He coaches marketing professionals on how to move slowly through the gulf, teaching them to create profiles and target specific segments of the population rather than trying to plough right into the mainstream. He cites examples of successful chasm crossings by such companies as Apple, Tandem, Oracle and Sun, showing what they all had in common and exposing the different weaknesses in their strategies. Moore also assigns responsibility for success to programmers and developers by suggesting they design a "whole product model." Here, because integration tasks are daunting to the mainstream market, all the components of a technological product must be in one package....
I rediscover this book every year, 2008-03-05
If you are looking to launch a new technology consumer product or are thinking about launching a new internet or technology startup, this is the first book you need to read. In a very simple and down to earth way it captures the strategy most succesfull new start-ups have followed to reach critical mass in the consumer market.

I have followed the strategy Moore suggests in several wireless industry launches and it works every time. It is one of the best pieces of marketing advice I have ever received. It is so simple you wonder why everyone is not doing it! Buy this book, you will not regret it.