The start of the book introduces the techniques and tools. The main part of the book steps through each stage in detail. The book is written to assume that you are going to take unlimited care of the book. The writer asks you to have lots of extra paper, waxed paper, and so on to make sure glue doesn't transfer to the wrong bit of the book and everything stays neat. I worked through with a little less care and got very good results.

The penultimate part of the book suggests projects to get you into binding. They start of simple and work up to full books. The how-to section at the start actually covers the most complex book project, so if you find the main bit of the book too complex you can skip forward and try something easier.

The final part of the book shows you how to create your own bookbinding equipment. This is a great section, and with a little bit of woodworking skill, you can save lots of money and avoid the difficult job of tracking down specialist tools.

I enjoyed this book, and would recommend it wholeheartedly. It helped me get good results with no prior experience and only a minimum of tools. My only concern is that it shows only one binding style, and could have done with a good section on the vast variety of different bindings that can be created. But that is just nitpicking when there's so much good content here!

Moore suggests remedies for the problems that can help businesses meet their long-term goals. He coaches marketing professionals on how to move slowly through the gulf, teaching them to create profiles and target specific segments of the population rather than trying to plough right into the mainstream. He cites examples of successful chasm crossings by such companies as Apple, Tandem, Oracle and Sun, showing what they all had in common and exposing the different weaknesses in their strategies. Moore also assigns responsibility for success to programmers and developers by suggesting they design a "whole product model." Here, because integration tasks are daunting to the mainstream market, all the components of a technological product must be in one package....
I rediscover this book every year, 2008-03-05
If you are looking to launch a new technology consumer product or are thinking about launching a new internet or technology startup, this is the first book you need to read. In a very simple and down to earth way it captures the strategy most succesfull new start-ups have followed to reach critical mass in the consumer market.

I have followed the strategy Moore suggests in several wireless industry launches and it works every time. It is one of the best pieces of marketing advice I have ever received. It is so simple you wonder why everyone is not doing it! Buy this book, you will not regret it.

It is a very good book in terms of general member sizing. It has everything you need to know for day to day detailing but do not expect much in terms of structural analysis.

Civil Engineers must have it on their libraries, the students should sleep with it on their sides!

It is a 5 star for what it offers!